Following a review of the season that passed, the league reported a record Finals earning of P11 million generated during the Fiesta Cup championship showdown between San Miguel Beer and Barangay Ginebra.
The Beermen rallied back from a 2-3 series deficit to turn back the Kings in the do-or-die Game 7 and win the title before close to 20,000 screaming fans at the Araneta Coliseum.
The total net gross of the exciting seven-game series is the highest turn out in Finals history of Asia’s pioneer pro league.
It likewise surpassed the previous mark of P8 million gained during the 2008 Fiesta Cup title series between Barangay Ginebra and Air21.
“Considering the financial and business challenges of the times, the PBA did very well last season,” said commissioner Sonny Barrios.
The release of the figures came at a time when the league is just three weeks before ushering its 2009-2010 playing calendar.
The 35-year old league had its first official activity for the season last August 2 when it held the annual Rookie Draft at the Market! Market! Place in Taguig.
Next week the series of pre-season games involving all 10 teams formally kicks off at the Astrodome on Sept. 25 featuring the lone game pitting the Coca-Cola Tigers against the Alaska Aces.
Nine more matches follow after that including games between Burger King and Purefoods in Concepcion, Tarlac on Sept. 26 and San Miguel against Ginebra in Urdaneta, Pangasinan on the same playing date.
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